Mission-Driven
senior leader
For over two decades, I’ve led marketing and communications efforts across sectors: from national nonprofits to higher ed institutions, digital agencies, and well-known brands.
Whether it’s revitalizing a 45-year-old legacy nonprofit, delivering a $1.2M digital campaign under immense pressure, or transforming a leading business school’s brand during a critical enrollment crisis — I’m known for jumping into complexity and emerging with clarity, direction, and results.
My approach blends emotional intelligence with operational rigor. I lead with collaboration, I listen deeply, and I bring structure where it’s needed most — often transforming culture and performance along the way.
How I Advance Your Mission
I help mission-driven organizations amplify their voice, engage their audience, and build communications systems that last.
Here’s how I can support your work.
Brand Transformation
Led the full rebranding of Jobs for America’s Graduates, aligning two-thirds of state affiliates and reshaping the narrative of a decades-old national nonprofit — all in under two years.
Team Building & Leadership
Built JAG’s marcomms team from the ground up — a mix of full-timers, contractors, and vendors — quickly becoming one of the most respected teams in the organization. I love assembling diverse talent and building environments where creativity and accountability thrive.
From The Wallace Foundation to Johns Hopkins University to United Way Worldwide — I’ve led messaging, campaigns, and digital media strategies that get results and earn trust at the highest levels.
Operational Innovation
Introduced Monday.com and the Enneagram to JAG’s executive team and thereafter to the entire JAG organization — two tools that significantly improved productivity, transparency, and team dynamics across the org.
Crisis & Reputation Management
I’ve handled national media storms, turned around previously morale-sapping national events, and led international PR campaigns under scrutiny — always with empathy, steadiness, and strategy.
Rebranding JAG
A 45-year-old nonprofit. A fractured brand across 32+ states. In less than a year, we brought coherence, clarity, and energy to the JAG identity — building internal buy-in across the nation and external credibility.
Reviving Daniels College of Business at DU
The Daniels brand at the prestigious University of Denver was on the ropes — unranked, under-enrolled, and losing ground. We built a compelling brand story, restructured the team, and drove a 33% fulltime MBA enrollment increase — all while restoring pride in the “Daniels Difference.”
Delivering Under Pressure
At a newly launched DC outpost of a small Denver agency, I won a $1.2M digital campaign with United Way Worldwide—beating out top-tier local firms despite major technical and organizational hurdles.
Top Tier Media Visibility
For the National Renewable Energy Laboratory of the US Department of Energy in Golden, Colo., I garnered feature stories in the Wall Street Journal, New York Times, Fox News, The Associated Press and others for their state-of-the-art new net-zero large office building: the first of its kind in the country.